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CCBC Catonsville Introduces Revamped Mascot

There's a new bird flying at CCBC Catonsville.

The Community College of Baltimore County announced revamped branding for sports teams at their three campuses—the Cardinals of CCBC in Catonsville, the Lions in Dundalk and the Knights at Essex.

The new mascot art will be rolled out on uniforms and signage over the next three to five years, but according to officials, the new art is already making appearances on practice uniforms and new spirit wear will soon be available on the campus bookstores.

Officials said in a press release that the aim was to have a fresh, consistent look among the three campuses.

"Each of the teams had well-established mascots, but there was no consistency in regard to style, font and use of the college name,” CCBC Creative Services Director Jodi Neal stated in the release. “We needed to find a way to pull the look together and make it look like it was a part of one CCBC family of mascots.”

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John maynard December 18, 2012 at 08:24 PM
Another example of the lameness of CCBC's PR function.

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