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The Worthington Post - Go Daddy Inspires This Go Mommy to Go BYE-BYE.

Go Away, Go Daddy.

Maybe I joined them because I had heard from others more experienced that their product really was the best available at the time.  Maybe I stayed with them because I had already paid for 2 years of my domain name.  Maybe I stayed because I had actually had very good customer service help from them, and had never experienced any difficulties with my site.  I've often gagged at their aggressively sexist advertising, but I am a technophobe, and the less I have to deal with the mechanics of my domain name, the better.  I gagged, but I swallowed.

Well, I am proud to say I refuse to swallow any more.  I'm embarrassed it has taken me this long, but for the sake of so much I care about and write about, I am throwing Go Daddy out.  Their 2013 Superbowl ad was the proverbial last straw.

There is so much wrong with their advertising campaign in general, I don't even know where to begin.  Feel free to go to Google or YouTube for examples.  I would rather not link to it here.  Suffice it to say it has always been blatant in its promise of pornography and objectification of women.  The ads that did make it to television (many have been banned) invite you to visit the website for the longer, unrated versions of these commercials.  Feel free if you're into long close-ups of the unadorned female genitalia. I have no problem with pornography (well, that's not true - many things about it bother me) but I'd rather not see it advertised on something I'm watching with my 9-year-old.

Don't get me wrong.  The ads that make it to TV aren't pornographic, but they are clearly USING pornography to sell their product, and I can't in good conscience participate in it any more.  I know my measly site with actual subscribers only in the double digits, and average monthly views in the triple digits realistically means nothing to them.  I also know that the very same thing that motivates me to cut ties actually propels them to great success.  Doesn't matter.  They're still gone.

Here are some other reasons I can no longer stomach Go Daddy.

1.  Their recent ads are based on the notion that brains and beauty don't often come packaged together.  They are mutually exclusive in Go Daddy's eyes.  Except in THEIR product.  They can make being smart sexy!  Because lord knows when you see a beautiful woman, it's WAAAAY too much to ask that she have intellectual substance, too.  And lord knows if you see a man who isn't a Calvin Klein model, there's no WAY he can have a sexy side.  This premise is so insulting to BOTH genders, and it does way more harm than good.

2.  Danica Patrick.  One step forward, three steps back.  Her breakthrough career in the man's world of racing opened doors for women, although she's always been comfortable using her beauty to get ahead.  I'm not sure a female racer who looked like Jabba the Hut would have made it that far - even if she had the talent.  But Danica Patrick DOES have talent, and I don't fault her for using her looks to further her racing career.  By lending her name and image, though, to such blatantly sexist advertising - advertising that does its level best to REDUCE women to sex toys and nothing more - I'd assert she is making it MORE difficult for women to succeed and be taken seriously in ANYTHING they undertake.  I mean, seriously - is this a career path you'd recommend for Sam Gordon?  The 9-year-old girl who plays football, and DESTROYS any team she's playing?  Not with her looks, mind you - but with her incredible talent?

3.  "A Perfect Match."  This is the title of their 2013 Superbowl ad in which an Israeli (female, did I really need to say that?) supermodel represents "Sexy" while a pudgy, red-faced man shaped like a water balloon represents "Smart."  They kiss for at least 20 seconds of the spot.  We're treated to close-ups of their mouths and slurpy audio that goes with their kissing for almost that entire time.  My family room and everyone in it at the time wanted to poke out their mind's eye and ear with a fork. If it was possible, I'm sure the wall onto which the TV is mounted would have ripped itself from my house and run into the woods screaming, "MAKE IT STOP!!!  MAKE IT STOP!!!!"

Now, before anyone gets all up in my grill about if the guy was hot, would I have liked it any more, let me be clear.  No.  No, I would not have.  I will be honest with you - I dislike being that close to anyone engaging in anything sexual no matter WHAT they look like.  Unless, of course, I am one of the people involved.  I'd be willing to bet many people feel that way.  When you engage in sexual activity in public - on a park bench, at the movies, etc., you make it very difficult for people NOT to look at you.  Of course, I can look away, but when I am in public, I resent being put in that position.  When I'm watching the Superbowl with friends and family, I shouldn't find myself diving for the remote frantically trying to find the "Mute" button.

To me, Go Daddy is the Howard Stern of the advertising world.  Smart, successful, funny - because to be fair, quite a few of their commercials are smart and funny - but so degrading to women that I cannot support them with my business.  Here's the bottom line.  The degree to which Go Daddy demeans women is so egregious, for me it completely erases any positives their services have to offer.  Their tactics go beyond entertaining.  Beyond offensive.  Beyond sexist.  Beyond aggressive. We're bordering on sociopathy, here, and I'm done.

 

This post origanally published on my blog, The Worthington Post.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Leslie F. Miller February 09, 2013 at 04:28 PM
Think about it this way: <i>women</i> are degrading to women. None of these commercials (Victoria's Secret anyone?) can be made without a woman willing to be paid for the degradation. Good for you for taking a stand. Maybe it's because I'm a decade older and already fought this never-ending battle. But it's time we teach our children good values and positive body images, because we are just not going to change the advertising world. If anything, it's gotten worse, and we continue to give companies like Go Daddy (and Victoria's Secret) free column inches, even if we are using those inches to deride the companies. Meanwhile, television shows like <i>Modern Family</i> continue to teach men that they can have hot wives despite their accelerated decrepitude. And television shows like <i>Mike and Molly</i> continue to teach women that if they are fat, they can attract no one but a fat guy. It's hard to infiltrate that kind of society.
Aliza Worthington February 09, 2013 at 07:20 PM
I agree with you, Leslie - and I've said as much in other posts - urging women to not allow themselves to be exploited or contribute to the problem themselves. I realize I'm giving Go Daddy column inches, but I'd rather give them that one time than give them my business repeatedly. And as for the husband/wife thing? I've been complaining about that for YEARS. Why do we always see beautiful women married to frumpy guys, but NEVER in the world of entertainment do we see a beautiful man married to a frumpy woman? :-/
Sanchez February 11, 2013 at 01:34 AM
"urging women to not allow themselves to be exploited " How is a woman exploited if it is an action of her own free will? How easy is it to make women do things that would make them "exploit" themselves?
Sanchez February 11, 2013 at 01:37 AM
"Why do we always see beautiful women married to frumpy guys, but NEVER in the world of entertainment do we see a beautiful man married to a frumpy woman? :-/" That answer is how does Hollywierd want to portray the sexes? To ingrain the masses.
Sanchez February 11, 2013 at 01:38 AM
Why in Hollywierd do we see so many marry as often as many working folks vacation?

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