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Five Surprising Facts About Wegmans

No. 2: Columbia was one of the ‘most requested markets’ in the chain, company officials said.

 

It’s a steady drumbeat that has been building: People can’t stop talking about the two upcoming Wegmans stores expected to open in the suburban Baltimore region—one in Owings Mills and one in Columbia.

A Columbia Facebook page dedicated to the upscale grocery store, known for its gourmet offerings, has 875 followers as of the most recent count. Howard County food blogger, HowChow, is featuring a second-by-second countdown to the store’s opening, expected to be  June 17, 2012.

In Owings Mills, which is expected to get a Wegmans by 2014, Baltimore County Executive Kevin Kamenetz hailed the chain’s decision to open a store at the old Solo Cup factory property as an action that will build momentum for other redevelopment projects going on in the area. 

"A Wegmans-based retail center will energize community activity throughout the Owings Mills Town Center,” he said.

With the help of Dr. Janet Wagner, University of Maryland associate professor and director of the Robert H. Smith School of Business’s Center for Excellence in Service, we put together a list of things you might not know about the grocery store chain:

1) Wegmans, which currently employs more than 42,000 people across six states, wins with its employee focus, Wagner says.

Wagner, who discusses aspects of the Wegmans business model with her students, said the biggest advantage the company has is its focus on employees. Wegmans training programs range in length from two to six months for part-time employees to three to five months for full-time workers. 

Wegmans has been also been listed in Fortune Magazine’s Top 100 Best Companies to Work For. Wegmans took the No. 1 spot on in 2005 and third in 2010. 

 “If you have better customer service, you have more loyal customers,” she said. “Loyal customers are actually less expensive to serve and consequently you can run a more profitable operation.”

2) In 2010, Wegmans received nearly 4,000 requests from people asking for a location to be built in their community.

According to company spokesperson Jo Natale, Wegmans started receiving requests for a location in Columbia immediately after the Hunt Valley location opened in 2005. Since that time, Columbia has become one of the most requested markets in the chain, she said.

 3) Wagner: The company has no direct competition, seeking instead to bridge the gap between standard supermarkets and high-end grocery stores.

Another important element to the company’s success, said Wagner, is that it doesn’t have any direct competition--even when located near other grocery stores. She said because the stores integrate both a market design and a standard supermarket layout, they appeal to a wide range of customers.

A store like Giant or Safeway targets a standard middle class customer, whereas stores like Trader Joes and Whole Foods Market target more upper middle class customers, said Wagner. Wegmans tries to bridge those two market segments, she said, adding there are plenty of customers in Maryland that fit into those categories, especially in communities like Columbia and Owings Mills.

4) Wegmans does not always receive a warm welcome when opening a new store.

According to The Baltimore Sun, the new Abingdon Wegmans in Harford County caused traffic snarls on nearby roads and ruffled the feathers of at least one local grocery store.

Klein’s Shoprite, a locally owned grocery chain in Harford County, claimed Wegmans was inaccurately printing ShopRite price information in the store’s price comparison advertisements, a claim Wegmans denied.

Mike Blum is a spokesperson for Shoprite, and he told The Sun the dispute highlights the extreme level of competition that exists in the grocery store industry, explaining that many stores have only a 1 to 2 percent profit margin, leading to fierce competition over customers.

5) Wegmans has recently been praised by the EPA for its help to keep the environment clean.

Scott James, a writer for Forbes' CSR (Corporate Social Responsibility) blog, recently interviewed Matt Bogoshian, senior policy counsel for the Environmental Protection Agency (EPA).

 Bogoshian praised Wegmans, along with Staples, for helping the EPA work with manufacturers of thermal paper to find alternatives to Bisphenol A (BPA), a chemical compound thought to be harmful to the environment and public health.

“Thanks to these business leaders, the EPA is now examining 19 alternatives to BPA with the active engagement of the full supply chain,” Bogoshian said.

Related Topics: Wegmans
Would you like a Wegmans in Catonsville? Have you 'requested' one yet? Tell us in the comments.

George Brookhart

6:36 am on Wednesday, November 30, 2011

I would love to see a Wegmans in Catonsville.

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KG

6:57 am on Wednesday, November 30, 2011

Has the Patch looked at why Catonsville cannot draw stores such as Trader Joe's or Wegmans? Why are we an organic/gourmet wasteland? I know many people who drive to other counties for groceries, hence the support of a co-op and farmers' markets here. Seems Wegmans or TJ would be great employers and I would love to spend my money there without driving 20+ min to another county.

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Penny Riordan

9:17 am on Wednesday, November 30, 2011

KG, I haven't looked at that specifically, but I don't really think there is a space for a Wegmans, unless it was on Route 40 or built in the Promenade. I'm curious to know though if people in Catonsville have requested a Wegmans, so I will definitely follow up on that. So you're saying you think Catonsville is as desirable of a market as Owings Mills and Columbia?

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Deborah Ali

9:44 am on Wednesday, November 30, 2011

I am one of those people who drive to Hunt Valley every week. I would love to see a Wegmans in Catonsville. I will be going on Wegmans website requesting one to come to Catonsville. I will be traveling a little closer next year to Columbia. I can't wait!

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Joy Mandel

9:59 am on Wednesday, November 30, 2011

I would love to have a Wegmans in Catonsville although never knew I could send in a request. I will do that. I don't go to the one in Hunt Valley unless I am closer to that part of town, but I will definitely be heading to Columbia when that one opens. I agree with KG that we are an organic/gourmet wasteland and would love to see a TJs or a health food store here. The farmer's market are terrific and I shop at them when in season.

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Kate

10:43 am on Wednesday, November 30, 2011

i would think wegmans is a bit big for catonsville, unless they get the prominade going. trader joes is a bit smaller, and i know i would love to have at least that.

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Jim Himel

1:48 pm on Wednesday, November 30, 2011

I agree with Kate re big box fit in village. Also, reality is...... as much as we might want or feel entitled to a business here, the decision for where to locate is always solely up to the business and based on that business's location market anaysis. Catonsville family income demographics continue to lag behind Columbia and other nearby upscale areas. My guess is that we might have 5,000 families with incomes > $75k but we also have 5,000 families earning < $50k. More obvious is the 2 lane traffic limitations of Frederick Road. Planning 101 says that if we want a Wegmans or Trader Joes type upscale bigger box store, we need an upscale development like the proposed multi-use Prominade to provide the 5 star business location factors that these types of businesses are looking for.

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KG

11:46 pm on Wednesday, November 30, 2011

I guess I was caught up in my frustration with grocery options in Catonsville when I mentioned getting a Wegmans - I don't think we can support that but maybe a TJs would do well (admittedly, I have no business knowledge). I have heard about an Aldi moving in - a place I will not shop. I do know of some Ellicott City folks driving to our Rt 40 Giant so I am sure they would come to a TJs on 40. I am thankful for our farmers' markets and home milk delivery which is very popular in my part of Catonsville (not an area of great income).

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Penny Riordan

9:53 am on Thursday, December 1, 2011

KG, you are right about the Aldi. Here is the most recent story on it: http://www.baltimoresun.com/explore/baltimorecounty/news/ph-ca-aldi-0816-20110816,0,4421887.story
The article says construction will start in February and it will open in the summer. We will write about it as things start to get going!

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Mari

4:48 pm on Thursday, December 1, 2011

KG, I'm curious - why won't you shop at Aldi's? I'm a devoted Wegman's shopper but will occasionally go to the Aldi's in Glen Burnie to stock up on some items. Their quality is fine, the store is clean and the personnel are very nice, but they don't sell organic items. Is that why you don't go there?

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KG

12:33 pm on Friday, December 2, 2011

Mari - yes, it is mainly because I am trying to buy more organic/non-GMO products. I have heard people love Aldi and their products and prices. Nothing against them directly just don't feel they will offer anything new to the area from the grocery and big box stores we already have. Maybe I will be surprised.

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